Michael Zyber, CEO Metro FS: Why a food wholesaler is building embedded finance products

In the inaugural episode of the Embedded Finance Review Podcast, I interview Michael Zyber, CEO of Metro Financial Services. Metro is a traditional food wholesaler founded in 1964 that has ventured into the fintech space to offer innovative financial solutions.

In this episode, you will learn:

• Strategic rationale: Explore the reasons behind Metro's decision to launch financial services and how this move aligns with its broader business goals.

• Unique business perspective: Learn how Metro, a decades-old food wholesaler, successfully launched a fintech subsidiary to offer financial services to the hospitality sector.

• Strategic insights: Discover why Metro focused on a card product with 1% cashback and how this decision fits into their broader strategy.

• Customer-centric approach: Hear about the importance of understanding customer needs, particularly in a traditionally underserved sector, and how Metro tailored its offerings accordingly.

• Future plans: Gain insights into Metro Financial Services' plans to fully embed its financial products into Metro’s core business and enhance the customer experience.

Don’t miss this episode, which is packed with valuable lessons for any business exploring embedded finance.