I'm an embedded finance and fintech advisor

I specialise in supporting my clients in projects around fintech infrastructure and embedded finance. Usually in the areas of banking, payment, or lending.

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Lars Markull

How I can help

Provider selection

If you are looking to identify, analyse, and/or select a new infrastructure provider, I can help you throughout the process. This could be in some specific areas or running the whole RFP. The providers could be BaaS, card issuers, vIBAN, PSP, full-stack lending providers, or others.

Research

I am supporting non-financial brands, infrastructure providers, banks, and other providers with specialised research. I leverage my network and expertise to analyse whether a new product should be launched or a new industry should be entered

Mentoring

As a sparring partner, I support leaders like yourself in the daily challenges of growing and improving your embedded finance or fintech product. This could be general fintech support, deciding about new features, identifying new partners, and more.

Business Case

When entering the world of embedded finance, it is crucial to understand how costs and potential revenue will play out. In my expert role, I create business cases for different fintech products, using up-to-date industry numbers and relevant provider costs. This helps you make the right decision.

... and more

With my over ten years of experience in fintech infrastructure and an extensive network, I might also assist in other areas. If you have a project around embedded finance or fintech infrastructure, feel free to reach out. And if I cannot help you, I probably know somebody who can and I am happy to introduce you.

Hello I am Lars Markull

I have spent over ten years in fintech infrastructure.

I am an embedded finance adviser who supports brands, infrastructure providers, and banks as they explore and build embedded finance products. Previously, I was a founding team member of the German open banking provider figo, and the first commercial hire at British embedded banking provider Weavr.