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Hi embedded finance friend

it can get boring when you constantly hear the same statements:

• Embedded finance is a big opportunity

• Brands can create new revenue sources with offering financial services

• Some brands can make more revenue with offering financial services than with their core product

And today’s podcast episode contains many of these common embedded finance phrases.

But this time its different.

They do not come from a fintech expert, but rather from a SaaS founder that is turning a vertical software business into a fintech play…

PS: I am testing a sponsorship from my newsletter tool in this edition (see below). I am still not open for sponsorships from fintech providers, but would like to test sponsorships from other industries.

And now let’s dive in 👇

Podcast 🎙️

How Mews is turning a hotel-focused SaaS product into a fintech play

In this episode, I am speaking with Mews' CEO Matt Welle about how his company is turning from a SaaS into a fintech business:

• Mews targets hotels and provides them the technical backbone to operate. The startup is based in the Netherlands and achieved unicorn status in March 2024 with a $110 million fundraise.

• Initially the company focused purely on SaaS and was collaborating with payment providers. When they understood the opportunity, they started to bring the payment stack in-house.

• In recent years they added lending and are exploring a wide range of other financial services. Which ones? Listen to the podcast and find out.

You can find the episode on Spotify, Apple Podcasts and many other podcasting apps. And if you liked the episode, please leave a rating in your podcasting app. 🙏

Do you prefer to read? You can find a written version of the podcast here.

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