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![Will every travel company turn into an embedded finance business?](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/8fb2fdc6-16cb-4110-882d-5a915039da10/2_logos.png)
Will every travel company turn into an embedded finance business?
Dive into the latest embedded finance trends: Explore Hopper's fintech transformation, TravelPerk's strategic expansion, French infrastructure providers' funding, X's Visa partnership, and insights into Solaris' rescue funding.
![Lars Markull](https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/29745b21-4a5b-490c-addc-2a515e4929b5/Lars_1_LR_circle.png)
![Wix enters a strategic partnership with Worldline; what does this mean for their embedded finance stack?](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/9dc3c98e-ac35-410c-a870-42158ad36c72/8850a4_829e375444f34b279327c999690a7252_mv2.png)
Wix enters a strategic partnership with Worldline; what does this mean for their embedded finance stack?
Discover the latest in embedded finance: Worldline partners with Wix, Finmid expands to 20 European countries, KeyCorp plans to expand its banking-as-a-service offering, and Highnote raises $90 million.
![Lars Markull](https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/29745b21-4a5b-490c-addc-2a515e4929b5/Lars_1_LR_circle.png)
![Are in-car payments the future of automotive commerce? With Mark Gerban from Pairpoint](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/ae746dc3-7c0d-449e-b7ae-8e699a10ded2/Copy_of_EFR_Podcast_YT%2BBeehiv__Template_.png)
![Two European banks join forces to reshape BaaS](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/ca25f8e6-189e-419b-bfd4-52e79274e563/sutor_logo.png)
![Stablecoins vs. BaaS: The battle of 2025? Help me write embedded finance history!](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/615bcd0a-4886-40b2-82b4-2012cdb5524a/coinwire-japan-iNOavZh6dQ8-unsplash.jpg)
Stablecoins vs. BaaS: The battle of 2025? Help me write embedded finance history!
Everybody is talking about stablecoins, but what does this mean for traditional banking-as-a-service models? X is preparing its payment launch, and I am seeking your insights on the last five years of embedded finance development. Plus, our latest podcast shows how banks can fight back in embedded finance.
![Lars Markull](https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/29745b21-4a5b-490c-addc-2a515e4929b5/Lars_1_LR_circle.png)
![Hessel Kuik, Founder Bizcuit: How can banks fight back in embedded finance?](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/publication/thumbnail/045df93b-5211-415c-8764-30894bc77e26/landscape_Logo.png)
![Solaris' rescue deal and Visa's creator push](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/c7e4f9ff-0a3d-409e-8513-3d97cea7db71/collabstr-k8plFiceP0I-unsplash.jpg)
![My personal 2024 recap: Growing Embedded Finance Review from a newsletter into a multi-channel platform](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/9b482807-2432-4ed1-8e93-4ec019417fb8/u7836119773_a_man_sitting_at_a_laptop_and_working._you_can_se_e92f3630-b7f6-49ed-9b35-bbc4e027336e_2.png)
My personal 2024 recap: Growing Embedded Finance Review from a newsletter into a multi-channel platform
Dive into Embedded Finance Review's 2024 journey: from growing my newsletter subscriber base by 70% to launching a podcast reaching 41 countries. Learn about my successes, lessons learned, and exciting plans for 2025, including international events and new sponsorship opportunities.
![Lars Markull](https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/29745b21-4a5b-490c-addc-2a515e4929b5/Lars_1_LR_circle.png)
![Railsr is back!](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/ae7f7d30-1716-4bf1-8899-82e3c68dc226/Railsr_Logo.jpg)
![Sam Boboev, Fintech Wrap Up Publisher: The biggest stories in embedded finance in 2024](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/f953ec08-6c41-4e1d-ac1c-9099b6668a28/EFR_YT-Beehiv-15.jpg)
Sam Boboev, Fintech Wrap Up Publisher: The biggest stories in embedded finance in 2024
Explore the major embedded finance trends of 2024, from traditional banks' strategic moves to emerging verticals in healthcare and renewable energy. Learn how retailers, BaaS providers, and vertical SaaS companies are reshaping financial services.
![Lars Markull](https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/29745b21-4a5b-490c-addc-2a515e4929b5/Lars_1_LR_circle.png)
![What's the price for Solaris' new lifeline?](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/a1058057-5c98-4fe2-b736-2dd104bd9713/a14e287b9d2400c86c665fda5919122a.jpg)