Embedded Finance Review

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Two European banks join forces to reshape BaaS

Sutor Bank and Hypothekarbank Lenzburg form strategic BaaS partnerships; Nelly secures €50m for its fintech-healthcare platform, while embedded accounting emerges as the next fintech frontier.

Lars Markull

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Jan 14, 2025

Stablecoins vs. BaaS: The battle of 2025? Help me write embedded finance history!

Everybody is talking about stablecoins, but what does this mean for traditional banking-as-a-service models? X is preparing its payment launch, and I am seeking your insights on the last five years of embedded finance development. Plus, our latest podcast shows how banks can fight back in embedded finance.

Lars Markull

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Jan 07, 2025

Solaris' rescue deal and Visa's creator push

SBI Holdings takes a majority stake in Solaris, Visa targets the creator economy with tailored financial services, and Gusto showcases vertical SaaS innovation. Plus key embedded finance developments from the European and US markets.

Lars Markull

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Dec 27, 2024

My personal 2024 recap: Growing Embedded Finance Review from a newsletter into a multi-channel platform

Dive into Embedded Finance Review's 2024 journey: from growing my newsletter subscriber base by 70% to launching a podcast reaching 41 countries. Learn about my successes, lessons learned, and exciting plans for 2025, including international events and new sponsorship opportunities.

Lars Markull

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Dec 17, 2024

Railsr is back!

British banking-as-a-service provider Railsr has a new chance to win embedded finance; Danish Lunar spins out its infrastructure unit; and Dutch banking frontend provider Flow partners with Adyen.

Lars Markull

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Dec 10, 2024

What's the price for Solaris' new lifeline?

British BaaS Griffin partners with investment provider WealthKernel; Banxware and UniCredit increase their partnership; Banking Circle is for sale and Mambu acquires Numeral.

Lars Markull

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Dec 03, 2024

Doctolib enters embedded finance

Doctolib partners with Adyen, HR provider Deel acquires a fintech startup to improve its payroll product, and HSBC's new POS financing solution allows British consumers to pay for solar panels in instalments.

Lars Markull

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Nov 26, 2024

Is this our new embedded finance role model?

Vertical SaaS ServiceTitan files to go public and has build an embedded finance flywheel; Modulr extends it's standard BaaS-offering with an acquisition; and I wonder whether next-gen loyalty providers are needed for a rise in B2C embedded finance.

Lars Markull

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Nov 19, 2024

Is banking-as-a-service provider Solaris for sale?

Solaris is looking for fresh funding but is also exploring a sale; SEB Embedded announces new partnership; and Cambodia is using fintech to increase tourism spending.

Lars Markull

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Nov 12, 2024

Is orchestration the new black in embedded lending?

This edition covers orchestration in embedded lending, a new Singapore-Saudi Arabia embedded finance partnership, and the right way to price your embedded payment product offering.

Lars Markull

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Nov 05, 2024

Barclays completes Tesco Bank acquisition | Brazil wants to regulate BaaS

In the newest podcast episode, I am speaking with Saible's CEO Jarvey Moss about why he decided to fix payments in the construction industry. Additionally, I cover the completion of Barclay's Tesco Bank acquisition, Shopify's new financial hub and the development in the US sponsor bank market.

Lars Markull

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Oct 29, 2024

Does every bank need an embedded finance strategy?

Why is embedded finance so much bigger in the US compared to Europe? What other embedded product is lending provider Pipe launching? Which US bank launched a new embedded finance brand?

Lars Markull