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![HSBC launches embedded finance joint venture & UK investment-as-a-service provider expands to the EU](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/c670803a-9e00-4cb9-bd32-388ae0553ba9/SemFi-Homepage-Banner-Light.png)
HSBC launches embedded finance joint venture & UK investment-as-a-service provider expands to the EU
The British bank shares more details about its new joint venture with Tradeshift; in the newest podcast episode, we speak about the key ingredients for a successful embedded finance product and WealthKernel becomes the first investment-as-a-service provider with licences in the UK and EU.
![Lars Markull](https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/29745b21-4a5b-490c-addc-2a515e4929b5/Lars_1_LR_circle.png)
![William Lorenz, Co-founder Ixaris and fintech advisor: Deep dive into the European banking and payment ecosystem](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/fdfba032-2fb3-4440-bb9d-b479f60f9091/EFR_YT-Beehiv-10.jpg)
William Lorenz, Co-founder Ixaris and fintech advisor: Deep dive into the European banking and payment ecosystem
Explore embedded finance evolution with FinTech veteran William, from virtual cards to modern integrated solutions. Learn crucial insights on compliance, partner selection, and market trends in this must-listen episode for FinTech founders and innovators.
![Lars Markull](https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/29745b21-4a5b-490c-addc-2a515e4929b5/Lars_1_LR_circle.png)
![Swedish retailer partners with SEB Embedded & Hilton launches two debit card products](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/dbccd5a9-34c4-4491-ae8d-c0ff715a4151/1727180753572.jpeg)
Swedish retailer partners with SEB Embedded & Hilton launches two debit card products
Three European non-financial brands have launched new banking products, each with their own twist. Swedish retailer Hemköp needs to prove that its offering is attractive enough; Hilton's choice of issuing partner is a surprise; and the Spanish subsidiary of a property technology provider targets a new type of customer.
![Lars Markull](https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/29745b21-4a5b-490c-addc-2a515e4929b5/Lars_1_LR_circle.png)
![Solaris shuts down ex-Contis business and Brex goes embedded](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/3d99300f-ca17-448c-905f-eb3a94662b4a/Solarisbank-Contis-350x219.jpg)
Solaris shuts down ex-Contis business and Brex goes embedded
In this edition, we learn about how embedded finance works in Pakistan, why Solaris shuts down the former Contis business, how the Brex Embedded offering is different to other providers plus more infrastructure providers, and other insightful news stories.
![Lars Markull](https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/29745b21-4a5b-490c-addc-2a515e4929b5/Lars_1_LR_circle.png)
![Vladimira Bristenska and Nadeem Shaikh, Co-founders of Neem: How embedded finance works in Pakistan](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/67fa8a4b-4288-4df1-a855-f9acbdd23532/EFR_YT-Beehiv-09.jpg)
Vladimira Bristenska and Nadeem Shaikh, Co-founders of Neem: How embedded finance works in Pakistan
Explore Pakistan's embedded finance revolution with NIEM co-founders Vladimira Briestenska and Nadeem Shaikh. Learn how B2B FinTech drives financial inclusion in a 230M+ population market with 80% mobile penetration.
![Lars Markull](https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/29745b21-4a5b-490c-addc-2a515e4929b5/Lars_1_LR_circle.png)
![All eyes on the invisible companies in embedded finance](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/11586b7e-0aa4-4285-a789-bb145793407c/griffin.jpg)
All eyes on the invisible companies in embedded finance
Being an infrastructure provider is not easy. If things go well, nobody knows you. But if things go wrong... This week, three European banking-as-a-service providers and an US wallet provider have taken the stage and positioned themselves for new business. As a non-financial brand, you should know what they offer and how they differ.
![Lars Markull](https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/29745b21-4a5b-490c-addc-2a515e4929b5/Lars_1_LR_circle.png)
![Fintech meets healhtech | How virtual cards can improve back office processes](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/e126115e-c921-4298-b8a2-fc23be6e94c7/hex.png)
Fintech meets healhtech | How virtual cards can improve back office processes
Holiday Extras partners with checkout.com for a new virtual card solution, Xero extends their partnership with Modulr to lauch a payroll product and is Swedish lending provider Froda eyeing their first non-financial brand?
![Lars Markull](https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/29745b21-4a5b-490c-addc-2a515e4929b5/Lars_1_LR_circle.png)
![Niklas Radner, Co-founder Nelly: The intersection of healthcare and fintech](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/482ac6f7-8ba0-4ad8-8144-f5eb04642760/EFR_YT-Beehiv-08.jpg)
Zoho launches payment product and Ikea partners with Adyen
B2B software provider Zoho has launched their first financial product. Not very surprising they chose payments and start in their home market India. In Europe, the Swedish furniture retailer Ikea has announced a partnership with Adyen. While the announcement is not pure embedded finance, it is still relevant for the ecosystem.
![Lars Markull](https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/29745b21-4a5b-490c-addc-2a515e4929b5/Lars_1_LR_circle.png)
![Deutsche Bank, Delivery Hero and an e-commerce giant shaped this week of embedded finance](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/22a3e7f5-0b27-441a-bf19-a064e29df2a9/images__3_.png)
Deutsche Bank, Delivery Hero and an e-commerce giant shaped this week of embedded finance
In a new podcast episode, we learn about embedded lending around the world; Deutsche Bank partners with Upvest and shows us how banks can enter embedded finance, Delivery Hero launches lending products, an e-commerce giant issues their own stablecoin product and a new report highlights the state of mind of US sponsor banks.
![Lars Markull](https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/29745b21-4a5b-490c-addc-2a515e4929b5/Lars_1_LR_circle.png)
![Ankit Singh, Vaya Co-founder: How does embedded lending work around the globe](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/8635434b-cb85-475c-9102-198ea4801ca1/EFR_YT-Beehiv-07.jpg)
Ankit Singh, Vaya Co-founder: How does embedded lending work around the globe
Discover how embedded lending is transforming across markets, from India's groundbreaking OCEN infrastructure to US vertical SaaS platforms. Viya Technologies founder Ankit Singh shares insights on building contextual lending solutions and the future of financial integration.
![Lars Markull](https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/29745b21-4a5b-490c-addc-2a515e4929b5/Lars_1_LR_circle.png)
![Is Italy cracking down on embedded finance?](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/f6f4ae27-9194-4fff-9075-43dd80d21ea5/enrico-frascati-cqDUeDfooCU-unsplash.jpg)
Is Italy cracking down on embedded finance?
The Italian regulator restricts new business of two fintech players, two digital platforms launch an embedded lending offering, a report describes the growth opportunity for embedded payouts, how much fintech will X be able to build, Apple finally opens access to iPhone's NFC and why is embedded finance so hot right now
![Lars Markull](https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/29745b21-4a5b-490c-addc-2a515e4929b5/Lars_1_LR_circle.png)